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ABOUT US

Suhi is a modern Indian label rooted in craft, built in Jaipur, made for women who don't ask for permission.

We're not ethnic wear. We're not fusion. We're not fast fashion with Indian motifs slapped on top. We're what happens when craft is taken seriously instead of treated like decoration.

 

The story behind suhi

Suhi is named after two women, Sudha, Priyanshi's mother, and Priyanshi herself. Textiles were never new to her, she grew up around fabric. Her mother designs, her father's been in the textile business as long as she can remember. She'd sit in her mother's boutique after school, watching the tailors turn a sketch into an actual garment, and somewhere in there she started wanting to do that herself. As a teenager she picked up sewing as a hobby and started making her own clothes, which later turned into Suhi.

WHAT WE STAND FOR

We work slow, on purpose. Every piece is made on order, by hand, by tailors we know and trust, not rushed through a factory line to hit a deadline. Quality matters more to us than speed. If it takes longer, it's because it's actually being made properly, not because we're pretending it is.